CIMA CIMAPRO15-E03-X1-ENG : E3 - Strategic Management Question Tutorial

  • Exam Code: CIMAPRO15-E03-X1-ENG
  • Exam Name: E3 - Strategic Management Question Tutorial
  • Updated: Aug 14, 2026
  • Q & A: 60 Questions and Answers

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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionObjectives
Strategy Formulation- Strategic analysis of external environment
  • 1. Market segmentation and positioning
    • 2. Industry and competitive forces (Porter's Five Forces)
      • 3. PESTEL analysis
        - Internal strategic analysis
        • 1. Core competencies
          • 2. Resource and capability analysis
            • 3. Value chain analysis
              Strategic Choices- Business unit strategy
              • 1. Differentiation strategy
                • 2. Cost leadership
                  • 3. Focus strategy
                    - Corporate strategy
                    • 1. Diversification strategies
                      • 2. Strategic alliances
                        • 3. Mergers and acquisitions
                          Strategy Implementation- Organisational structure and design
                          • 1. Centralisation vs decentralisation
                            • 2. Organisational configurations
                              - Change management
                              • 1. Lewin's change model
                                • 2. Kotter's 8-step model
                                  - Project and performance management
                                  • 1. Performance measurement systems
                                    • 2. Strategic project management

                                      CIMA E3 - Strategic Management Question Tutorial Sample Questions:

                                      1. ABC is an independent training provider in Country F.
                                      It provides training in business related subjects to a wide range of corporate customers. All of its tutors must possess a nationally accredited training qualification before being allowed to teach and all of its courses follow nationally accredited programmes which are externally monitored. This is considered to be a critical aspect of its business reputation.
                                      ABC has one major competitor, XYZ, within Country F.
                                      XYZ offers similar courses to ABC but its tutors do not have to have an accredited training qualification and its courses do not follow the national accredited programmes. The style and content of courses varies significantly between XYZ's centers.
                                      There are a number of universities which offer nationally accredited courses within Country F.
                                      ABC does not consider these as competitors because typically they attract students wishing to undertake degree courses.
                                      The average university pass rate for nationally accredited programmes is currently higher than ABC's.
                                      Which of the following types of benchmarking would be most useful for ABC?

                                      A) Strategic
                                      B) Competitor
                                      C) Process
                                      D) Internal


                                      2. M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
                                      Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)

                                      A) The external change agent will have better relationships with the bank employees than an internal change agent.
                                      B) The change process should be less costly if an external change agent is appointed.
                                      C) As a dedicated resource, the external change agent can give more time to the change process.
                                      D) The bank can exploit the specialist expertise of the external change agent.
                                      E) The speed of delivery of the change process will be quicker when using an external change agent.
                                      F) The external change agent will be more objective in decision-making than an internal change agent.


                                      3. Which of the following categorizations would be correct, according to McFarlan's Strategic Grid, for a system which is critical to sustaining existing business but its future strategic importance is considered to be low?

                                      A) Factory
                                      B) Strategic
                                      C) Turnaround
                                      D) Support


                                      4. QWE is a private company belonging to a famous former sports professional. It operates gyms and fitness clubs across its home country. Each gym or fitness club is treated as a profit center and the manager of each center is paid bonuses based on its financial performance.
                                      QWE introduced multidimensional performance measures into its management control systems 3 years ago.
                                      These measure competitiveness, financial performance, capacity utilization, innovation and the flexibility of its centers to cope with changing demands.
                                      The managers of QWE's centers have been leaving at a very high rate over the last 2 years. They have claimed that the measures are too open to interpretation and when they think they are improving their center's performance they are told they are doing the wrong things. They also complain that the managers in the centers near big cities find it much easier to reach their targets than the managers of other centers.
                                      According to Fitzgerald and Moon's Building Block model, where does the problem lie?

                                      A) Standards and Rewards
                                      B) Dimensions and Standards
                                      C) Standards, Dimensions and Rewards
                                      D) Dimensions and Rewards


                                      5. When FarmCot Foods was founded five years ago, it was a small shop set up by a family of dairy farmers in a disused farm shed, selling their own produce to the local community. The family had decided, at that point in time, to diversify their dairy farming activities into also selling their own milk, cheese and ice cream products.
                                      The aim was to increase their revenues, as dairy farming in their home country had been in decline for a number of years.
                                      Since then, the shop has been very successful and has expanded rapidly over the last three years, due largely to a strong growth in tourism in its home country and a shift in consumer demand for locally sourced fresh farm products. FarmCot Foods is now located in a large purpose-built building on the site of the original farm shed and also operates a very popular cafa, a children's play area and sells a much wider range of products and gifts, which are all sourced from local suppliers.
                                      Which of the following best describes FarmCot Foods approach to strategy development in the last five years?

                                      A) Emergent
                                      B) Incremental
                                      C) Rational
                                      D) Freewheeling opportunism


                                      Solutions:

                                      Question # 1
                                      Answer: A
                                      Question # 2
                                      Answer: E,F
                                      Question # 3
                                      Answer: D
                                      Question # 4
                                      Answer: B
                                      Question # 5
                                      Answer: A

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