GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Develop a detailed plan that addresses the most pressing cultural tensions.
B) Connect employees with more experienced peers to accelerate culture adoption.
C) Present data and anecdotes demonstrating the magnitude of the problem.
D) Create consistent employee communications about organizational priorities.

2. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Monitoring chats among different groups of employees during the campaign.
B) Meeting with a consistent focus group of employees periodically during the campaign.
C) Conducting surveys with different random samples of employees at different points during the campaign.
D) Monitoring and analyzing the tone and content of employees' social media posts.

3. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) prepare for a broad range of crises and the financial, organizational, and technical factors.
B) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
C) focus on crises common to the industry of the organization and the media management plan.
D) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.

4. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Analyzing whether the sales goals for the new product are realistically achievable.
B) Meeting with suppliers to determine whether marketing costs can be shared.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Designing a creative social media campaign that will highlight the product's innovative features.

5. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees rate their work-team relationships and work spaces
B) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
C) To understand how employees rate executive leadership and their immediate leader
D) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about

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