Oracle 1Z0-1032-21 : Oracle Responsys Marketing Platform 2021 Implementation Essentials
- Exam Code: 1Z0-1032-21
- Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
- Updated: Oct 30, 2026
- Q & A: 73 Questions and Answers
About Oracle 1Z0-1032-21 Exam
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
| Topic 2: Initial Configuration & Deliverability | - Set global account and deliverability settings - Configure domain branding and delegation - Manage bounce processing, spam feedback loops - Perform IP warm-up and ramp-up |
| Topic 3: Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
| Topic 4: Programs | - Design multi-step automation programs - Configure triggers, rules, and actions - Monitor and optimize program performance |
| Topic 5: Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
| Topic 6: Integration: Interact Connect | - Describe Data Gateway setup - Configure Interact Connect integration - Manage data synchronization |
| Topic 7: Multi-Channel Campaigns | - Configure subscription management - Manage cross-channel consistency - Set up email, SMS, and push campaigns |
| Topic 8: Creating and Managing Content | - Implement personalization with RPL - Build responsive email and mobile content - Use assets and templates |
| Topic 9: Responsys Personalization Language (RPL) | - Implement dynamic content - Write basic RPL expressions - Debug RPL syntax and logic |
| Topic 10: Responsys Data Model | - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were purchased
- B. pages that were marked as favorite
- C. products added to a shopping cart, where no additional event takes place
- D. search strings entered into a website more than twice
- E. products that were browsed/viewed, where no additional event takes place
Correct Answer: C,D,E 🗳️
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Which coding practice should you use when coding responsive design emailmessages?
- A. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- B. Use background images freely; they will just not display if not supported on some platforms.
- C. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- D. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
Correct Answer: C 🗳️
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You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. ?assign?
- B. <# assign>
- C. /assign/
- D. ! assign
Correct Answer: B 🗳️
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
Correct Answer: B 🗳️
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <<-- !~ -->
- C. <comment> and </comment>
- D. <#-- and -->
Correct Answer: D 🗳️
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