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Facebook Certified media buying professional Sample Questions:

1. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for conversions and measure impressions.
B) You should bid for impressions and measure impressions.
C) You should bid for installs and measure impressions.
D) You should bid for clicks and measure impressions.
E) You should bid for CPM and measure conversions.

2. Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

A) Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
B) Videos running on Facebook-only placement can be up to 90 seconds.
C) Videos running on Facebook only in-stream placement can be up to 45 seconds.
D) Videos on Audience Network only in-stream placement must have at least 5 seconds.
E) Videos running on Audience Network only in-stream placement can be up to 180 seconds.

3. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Traffic and conversion ads.
B) Conversion and product catalog sales / dynamic ads.
C) Post Engagement and brand awareness ads.
D) Video Views, lead generation, and traffic ads.
E) Traffic and store visit ads.
F) Conversion and traffic ads.

4. What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

A) Facebook User ID
B) Google User ID
C) Apple's Advertising Identifier (IDFA)
D) Android's Advertising ID

5. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You should increase the budget from ad #5
B) You should delete all ad sets and have leave just one.
C) You should decrease your budget to $3,000
D) You should use budget optimization for your campaign.
E) You should switch the budget from ad #4 to ad #2.
F) You turn off Ad #1
G) You should switch your campaign objective from post interaction to brand awareness.

Solutions: