Salesforce Arch-302 : Salesforce Certified B2C Solution Architect
- Exam Code: Arch-302
- Exam Name: Salesforce Certified B2C Solution Architect
- Updated: Oct 12, 2026
- Q & A: 154 Questions and Answers
About Salesforce Arch-302 Exam
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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration Strategy | 23% | - Design secure, scalable, and high-performance integrations - Select integration patterns and APIs - Evaluate tools, middleware, and custom development needs |
| Topic 2: Discovery and Customer Success | 27% | - Validate architecture, systems of record, and risks - Define success criteria and implementation roadmap - Facilitate customer engagement and requirements gathering |
| Topic 3: Architecture Design | 18% | - Design multi-cloud solution architecture - Illustrate interactions between Salesforce clouds and third-party systems - Address security, compliance, and data residency requirements |
| Topic 4: Functional Capabilities and Business Value | 7% | - Map customer journeys to B2C solutions - Evaluate product features and business outcomes - Recommend suitable Salesforce products for business processes |
| Topic 5: Data Models and Management | 25% | - Manage data quality, migration, and lifecycle - Plan data integration, synchronization, and governance - Define data models and relationships across systems |
Salesforce Certified B2C Solution Architect Sample Questions:
Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter.
What data should be maintained within Experience Cloud as the primary system?
- A. Communication preferences
- B. Payment methods
- C. Shipping address
- D. Core profile data (name, email)
Correct Answer: D 🗳️
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A company currently provides service to its customers using a call center and spreadsheets, Because of the lack of systems, there is no ability to track how successful agents are. In addition, the ordering system cannot be easily accessed by service agents, costing valuable time and hurting customer satisfaction.
What should a Solution Architect say to convince the company to shift to a connected B2C Solution approach?
- A. Agents will have easy access to customer data to provide a better service experience when customers call in.
- B. Agents' success rates will be better measured after helping the company define ROI KPIs together.
- C. Agents can utilize SSO to launch an 'Order on Behalf of' storefront experience within the B2C Commerce UI.
- D. Agents will have a better interface using Service Cloud and B2C Commerce with Heroku.
Correct Answer: A 🗳️
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A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
Choose 2 answers
- A. Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.
- B. Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.
- C. Enable customer service agents to update and complete a cart transaction on behalf of the customer.
- D. When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.
Correct Answer: A,B 🗳️
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An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.
Which two options should a Solution Architect configure to accomplish this?
Choose 2 answers
- A. Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are routed to teams. Marketing Cloud must integrate with B2C Commerce to leverage purchase data necessary for these calculations.
- B. Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud.
- C. Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are attributed a tier level.
- D. Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level.
Correct Answer: B,D 🗳️
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An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.
What recommendation should a Solution Architect make to avoid implementation challenges?
- A. Delete the Marketing Cloud Contact associated with the Lead object after conversion.
- B. Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.
- C. Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.
- D. Avoid using the Lead object by creating Contacts with different Record Types for prospects.
Correct Answer: B 🗳️
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