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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does Shrink % measure in inventory management?

A) The percentage of profit generated from promotional activities.
B) The percentage of inventory sold during a specific time period.
C) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D) The percentage of inventory replenished to maintain stock levels.

2. Which of the following most accurately describes incremental contribution?

A) The additional item volume realized from the addition of an item.
B) The volume to be expected when adding an item to a category.
C) None of these describe incremental contribution.
D) The additional category volume from adding a particular item.

3. Which action would BEST reduce shrink in a perishable category?

A) Increase promotion frequency
B) Add more branded items to the assortment
C) Order large quantities for better pricing
D) Improve forecasting and shelf-life rotation

4. Which of the following is a key component of the science of assortment planning?

A) Consumer Decision Trees
B) Creative packaging design
C) Shelf space optimization
D) Future trend speculation

5. What does the metric 'Household Penetration' measure in market-level shopper dynamics?

A) The total revenue generated by a specific product category across all households in a market.
B) The proportion of a household's total spending allocated to a specific product category.
C) The average number of products purchased by each household within a specific category over a given timeframe.
D) The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.

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