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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

A) Audience Builder
B) Data Extract Activity
C) Drag and Drop Segmentation
D) Profile Attributes

2. Which of the following is not a valid data type of list model?

A) Numeric
B) Text
C) Date
D) Decimal

3. As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

A) File Transfer Activity
B) Query Activity
C) Group Refresh
D) Import Activity

4. Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A) Wait By Duration
B) Post to Facebook
C) Decision Split
D) SQL Query Activity
E) Send SMS

5. A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

A) Content detective
B) Link detective
C) Send Preview
D) Email Validation

Solutions: