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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Engagement Split
B) Einstein STO Activity
C) Wait Until Activity

2. Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Verification
B) Wait
C) Send Email

3. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Create one Entry Source for each messaging channel.
C) Ensure preferred channel is available in subscriber data.

4. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) Tracking Data Extract
B) _Open data view
C) Total Opens measure

5. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > Import Activity > SQL Activity
B) Tracking Extract > File Transfer > Import Activity
C) Tracking Extract > Import Activity > Data Extension Extract

Solutions: