Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Export existing custom field mappings to import desired fields into Account A.
B. Manually rebuild any automations built in Account B in Account A.
C. Include prospect activity history from Account B in their prospect import if they want to retain it.
D. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

Question 2

A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
C. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
D. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email

Question 3

A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Import and update users
B. User sync mapped email address
C. Marketing Cloud Account Engagement Admin changed each email address
D. Table action updated users

Question 4

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form per white paper and enable progressive profiling
B. Create a form handler and enable progressive profiling
C. Create a form handler for each white paper
D. Create a form and enable progressive profiling

Question 5

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
B. Set the Engagement Studio program to repeat every 10 days.
C. Automatically remove prospects from the program when an email reply trigger is met.
D. Increase the wait time on the Email send action steps.

Solutions: