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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implement | 20% | - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Data migration strategy based on Media Cloud data model - Security and sharing configuration implementation - Non-functional requirements implementation (performance, scalability, etc.) |
| Topic 2: Discovery | 27% | - Mapping use cases to Salesforce Media Cloud components - Business process and system flow analysis in existing environments - Solution scoping and SOW definition using Media Cloud capabilities - Non-functional requirements identification for Media Cloud applications - Integration of Media Cloud with third-party systems |
| Topic 3: Design | 53% | - Security model and permission set design - Integration architecture and system interoperability - Data model design and object relationships - Product model definition and pricing methodology (ASM) - CI/CD strategy and deployment planning - Reporting and analytics solution design - Flow design using Media Cloud ASM capabilities - Solution design using industry best practices |
1. When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
A) Ad Space Creative Size Type (One-to-One)
B) Ad Space Creative Size Type (One-to-Many)
C) Ad Space Specification (One-to-One)
D) Ad Space Specification (One-to-Many)
2. Users receive an "Apex CPU limit exceeded" error when running the Advertising Sales Management (ASM) flow OmniScript in a Salesforce Experience site. The OmniScript includes an Integration Procedure that contains multiple Data Raptors.
In which two areas within OmniStudio should a Consultant check to troubleshoot this issue?
Choose 2 answers
A) DataRaptor Configuration
B) OmniStudio Logs
C) Action Debugger
D) OmniScript Debugger
3. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers
A) Add the GAM URL as a new CSP Trusted Site.
B) Create a new Named Credential to store the GAM endpoint.
C) Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.
D) Add the GAM endpoint in the OmniStudio Integration Procedure.
4. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
A) Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.
B) Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
C) Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.
D) Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
A) Content Targeting
B) User's OS Targeting
C) Day/Time Targeting
D) Geo Targeting
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,D | Question # 3 Answer: B,D | Question # 4 Answer: B | Question # 5 Answer: D |
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