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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A) The person sending out the Approval request needs to override the need for an Approver's response.
B) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
C) The required Approver can override the need to send an approval for a specific request.
D) The Approval is not completed until all required Approvers respond.

2. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Extract
B) Snapshot
C) Mail List
D) Call List

3. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To produce a recipients list.
B) To maintain the IDs in the cell.
C) To allow for consistency and efficiency for reuse.
D) To track customer responses.

4. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Analysis
B) Execution
C) Data Manipulation
D) Optimization

5. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?

A) Go to Campaign>Offers
B) In the Call List.
C) In the Target Cell Spreadsheet.
D) In the Mail List.

Solutions: