IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096

  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Aug 17, 2026
  • Q & A: 91 Questions and Answers

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About IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096 Exam

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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Unica Campaign Data Model, Tables and Audience Segmentation28%- Base Tables, User Tables and Derived Table Design
  • 1. Lookup Tables and Reference Data Integration
    • 2. Customer Contact History and Response Tracking Tables
      - Segment Creation, Select Statements and Filter Logic
      • 1. Sampling, Exclusion and Duplicate Suppression Rules
        • 2. Raw SQL and Campaign Macro Segmentation Queries
          Topic 2: Offer Management, Personalization and Delivery Channels14%- Multi-Channel Output Integration
          • 1. Email, SMS and Direct Mail Channel Connectors
            • 2. Real-Time Integration with Unica Interact
              - Offer Catalog Creation and Attribute Personalization
              • 1. Offer Eligibility Rules and Volume Cap Limits
                • 2. Static and Dynamic Offer Template Authoring
                  Topic 3: Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
                  • 1. Mail List, Call List and Output File Generation
                    • 2. Select, Merge, Extract and Snapshot Process Setup
                      - Batch Scheduling, Triggering and Execution Controls
                      • 1. Execution Logging, Failure Retries and Error Handling
                        • 2. Recurring Schedules and Event-Driven Flowchart Runs
                          Topic 4: Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                          • 1. Runtime Performance Bottleneck Diagnosis
                            • 2. Flowchart and Table Object Access Restrictions
                              Topic 5: Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
                              • 1. Campaign Server, Listener and Runtime Agent Roles
                                • 2. Database Schema and ODBC Data Source Configuration
                                  - Installation, Upgrade and Environment Migration
                                  • 1. Pre-install Hardware and OS Prerequisite Checks
                                    • 2. Patch Application and Version Compatibility Rules

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      1. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

                                      A) Contact History
                                      B) Response History
                                      C) Attribute History
                                      D) Offer History


                                      2. In Unica Campaign, how does a customer create a smart offer list?

                                      A) Query attributes of existing offers.
                                      B) Select from a static list of offers.
                                      C) Configure parameterized offer attributes.
                                      D) Enter the offer names to be included.


                                      3. Where does a customer obtain a software license key, which is required for Unica Campaign v8.2 or lower?

                                      A) By contacting Unica support.
                                      B) By contacting [email protected].
                                      C) By contacting the Unica license administrator.
                                      D) By contacting [email protected].


                                      4. What type of process is the Call List in Unica Campaign?

                                      A) Contact process
                                      B) Response process
                                      C) History process
                                      D) Parameterized process


                                      5. In Unica Campaign, after a flowchart process executes, how is an error indicated during the run of a process?

                                      A) Red X in the Process Type icon
                                      B) A dialog box appears with an error message
                                      C) Process box isgrayed out
                                      D) Green X in the Process Type icon


                                      Solutions:

                                      Question # 1
                                      Answer: A
                                      Question # 2
                                      Answer: A
                                      Question # 3
                                      Answer: A
                                      Question # 4
                                      Answer: A
                                      Question # 5
                                      Answer: A

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