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NEW QUESTION 157
What is the main difference between automation rules and segmentation rules?
- A. Automation rules run continuously, segmentation rules run once.
- B. Automation rules do run retroactively
- C. Segmentation rules do not run retroactively
- D. Neither will "unmatch" prospects
Answer: A
Explanation:
NEW QUESTION 158
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Pardot*'.
What action would occur in Pardot?
- A. A new account will be created.
- B. No new visitor record will be created.
- C. A new prospect record will be created.
- D. No new prospect will be created.
Answer: D
NEW QUESTION 159
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
- A. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the
recipient list when sending the email template. - B. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
- C. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
- D. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
Answer: B
NEW QUESTION 160
A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
- A. A Salesforce field name
- B. A text type field
- C. A field ID
- D. A dropdown list
Answer: A
NEW QUESTION 161
What causes a sync from Salesforce to Pardot?
- A. Updating the record's assigned owner
- B. Updating a field on a contact record that does not have an email address
- C. Prospect opens one to one email
- D. Updating a formula field in Salesforce
Answer: A
NEW QUESTION 162
Does an automation rule ever match a prospect more than once?
- A. Yes, automation rules run every time.
- B. No, an automation rule will only affect a prospect one time
Answer: B
Explanation:
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
NEW QUESTION 163
Arrange these events in sequence:
- A. A visitor submits a conversion form
- B. Visitors access your company website
- C. The visitor is now a prospect.
- D. The prospect's activity history is available to view in Pardot
- E. A cookie is applied
Answer: C
NEW QUESTION 164
A marketing user wants to test two similar versions of an email to seewhich one performs better.
How should they run this test?
- A. Set up an A/B test that automatically sends thetwo versions to a single list and then determines a winner based on event signups.
- B. Set up an A/B test that automatically sendsthe two versions to a single list and then determines a winner based on clicks or opens.
- C. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
- D. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
Answer: B
NEW QUESTION 165
How can you send an automated email to a prospect after they fill out a form?
- A. Using a Segmentation Rule
- B. None of the above
- C. Using a Completion Action
- D. Using an Automation Rule
Answer: C,D
NEW QUESTION 166
What is the difference between a visitor and a prospect?
- A. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
- B. A prospect has an identified email address, while a visitor does not have an identified email address.
- C. A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.
- D. A prospect has an assigned user, while a visitor does not have an assigned user.
Answer: C
NEW QUESTION 167
What is a good bounce rate?
- A. Less than 5%
- B. More than 10%
- C. Less than 10%
- D. More than 20%
Answer: C
NEW QUESTION 168
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
- A. The prospect field
- B. The prospect field label
- C. The field data format
- D. The field type
Answer: B
NEW QUESTION 169
Which of the following can "unmatch" prospects?
- A. Automation Rules
- B. Segmentation Rules
- C. Dynamic Lists
Answer: C
NEW QUESTION 170
A user wants to increase a prospect's score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
- A. Segmentation rule
- B. Engagement studio
- C. Custom redirect
- D. Completion action
Answer: D
NEW QUESTION 171
How can you ensure your email doesn't get stuck in spam?
- A. Create clear calls-to-action
- B. Remove the unsubscribe from the email
- C. Add domain keys and SPF
- create a text version
- avoid spammy words in the email copy
- Check image to text ratio
- Add domain keys and SPF - D. Create a text version of the email
- E. Create mobile-friendly version of the email
Answer: D
NEW QUESTION 172
What would an Administrator use to send a single email to a list of prospects?
- A. Social message
- B. List email
- C. Engagement program
- D. Email template
Answer: D
NEW QUESTION 173
What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers
- A. Adjust the lead settings in Salesforce.
- B. Add a new lead record type in Salesforce.
- C. Add a new custom contact field in Salesforce.
- D. Add a new custom lead field in Salesforce.
Answer: C,D
NEW QUESTION 174
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.
What should an administrator do to be able to use the custom field in Pardot?
- A. Create a custom account field in Pardot and map it to the account field in Salesforce.
- B. Map the account field in Salesforce to a contact field that is already syncing with Pardot.
- C. Edit an existing default account field m Pardot and map it to the account file m Salesforce.
- D. Make no changes. Only default account fields can sync to Pardot.
Answer: A
NEW QUESTION 175
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
- A. Clicking on a tracked link in an email.
- B. Viewing more than one web page.
- C. Matching an automation rule.
- D. Submitting a form on a landing page.
Answer: A,D
NEW QUESTION 176
Where can the Email Usage for a Pardot account be located?
- A. Dashboard tab
- B. My Profile lab
- C. Account Settings tab
- D. Usage and Limits tab
Answer: C
NEW QUESTION 177
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
- A. Only pass on leads that are very active on your site no matter the company profile.
- B. Automatically assign all leads to sales reps in a round-robin system.
- C. Implement a blended lead scoring and grading system.
- D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
Answer: C
NEW QUESTION 178
A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
- A. Landing page report
- B. Form report
- C. Form handler report
- D. Event report
Answer: A
NEW QUESTION 179
What is the baseline grade assigned to a prospect?
- A. D
- B. B
- C. C
- D. A
Answer: A
NEW QUESTION 180
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