Valid MCC-201 Test Answers & Salesforce MCC-201 Exam PDF [Q74-Q92]

Valid MCC-201 Test Answers & Salesforce MCC-201 Exam PDF

Salesforce MCC-201 Certification Real 2022 Mock Exam

NEW QUESTION 74
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

• A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
• B. Personalization Strings still allow PII to be displayed within an email.
• C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
• D. Tokenized Sending should be combined with field-level data encryption for additional security.

Answer: B,C

NEW QUESTION 75
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

• A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
• B. Triggered Automation> Import > Data Extension Extract > Marketing Journey
• C. Scheduled Automation > File Transfer > Import > Series of Query Activities
• D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: A

NEW QUESTION 76
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers

• A. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
• B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
• C. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
• D. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
• E. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.

Answer: B,C,E

NEW QUESTION 77
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?

• A. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
• B. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
• C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
• D. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity

Answer: C

NEW QUESTION 78
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

• A. Define Goal, Update Contact Data, Send Email, Wait
• B. Update Contact Data, Wait, Send Email, Join
• C. Random Split, Send Email, Wait, Define Goal
• D. Define Goal, Send Email, Wait, Decision Split

Answer: A

NEW QUESTION 79
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers

• A. How often will the layout of the content in a content area change?
• B. What from name will be used for these emails?
• C. What is the maximum file size of the images being used?
• D. How often will email content be image-only with text overlaying images?
• E. Will image URLs be available publicly?

Answer: A,C,E

NEW QUESTION 80
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

• A. Designing decision logic via an intuitive user interface
• B. Processing zipped and encrypted file containing subscriber data
• C. Building simple segmented campaigns without SQL queries
• D. Setting behavior-based goals
• E. creating customer segments from multiple data extensions

Answer: A,B,C

NEW QUESTION 81
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

• A. Info Capture
• B. Outbound
• C. Text Response
• D. Data Capture

Answer: B,C

NEW QUESTION 82
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?

• A. Route the domain through an IP address unique to the business unit.
• B. Configure link wrapping to redirect to the business unit's subdomain.
• C. Configure custom Reply Mail Management for the business unit's subdomain.
• D. Delegate a specific subdomain to the Marketing Cloud name servers.

Answer: C

NEW QUESTION 83
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

• A. Data extensions can store HTML code as an attribute.
• B. Data extensions support Customer ID to be used as Subscriber Key.
• C. Data extensions allow for add/update Import activity.
• D. Data extensions are necessary for Contact Builder

Answer: D

NEW QUESTION 84
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

• A. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
• B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
• C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
• D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Answer: B

NEW QUESTION 85
Which two statements about a database of record are correct?
Choose 2 answers:

• A. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
• B. A database of record is any database that contains subscriber data
• C. A database of record is a centralized storage repository of data about objects or people
• D. A database of record is system in which subscriber's status is maintained

Answer: C,D

NEW QUESTION 86
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

• A. Administrator
• B. Data Manager
• C. Analyst
• D. Content Creator

Answer: B

NEW QUESTION 87
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

• A. A field of Locale type containing the locale code
• B. A field of Locale type containing the country code
• C. A field of Text type containing the country code plus mobile number
• D. A field of Phone type containing the mobile number

Answer: A,D

NEW QUESTION 88
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

• A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
• B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
• C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
• D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Answer: A

NEW QUESTION 89
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

• A. Dynamic Content
• B. Personalization Strings
• C. External Content
• D. AMPscript

Answer: B,C

NEW QUESTION 90
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers

• A. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
• B. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
• C. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
• D. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
• E. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

Answer: C,E

NEW QUESTION 91
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

• A. Venue Details
• B. Event Registration
• C. Payment Details
• D. Customer Data

Answer: B,D

NEW QUESTION 92
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