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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Select winning path three days after journey activation
B) Place a Random Split before Path Optimizer for the pilot group.
C) Configure a holdback group to be targeted by the winner.

2. A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Engagement Split
B) Einstein STO Activity
C) Wait Until Activity

3. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Brand Builder
B) Sender Profile
C) Sender Authentication Package

4. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) DoNotTtad preferences
B) Bounced contacts from previous sends
C) Suppressed contacts from contact deletion

5. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A) Sender Profile
B) From Address Management
C) Delivery Profile

Solutions: