Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214

  • Exam Code: AP-214
  • Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Updated: Aug 30, 2026
  • Q & A: 102 Questions and Answers

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Mobile (SMS/Push)13%- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
- Mobile Studio configuration and usage
- MobileConnect features and capabilities
Topic 2: Ad Studio12%- Campaign management and optimization
- Audience targeting and segmentation
- Integration with advertising platforms
Topic 3: Social Studio10%- Content management and moderation
- Social analytics and reporting
- Social media publishing and engagement
Topic 4: Einstein for Marketing Cloud23%- Send Time Optimization
- AI-powered personalization and prediction
- Einstein Engagement Frequency
- Einstein Copy Insights
- Einstein Engagement Scoring
Topic 5: Triggers7%- Data extension and trigger management
- Event-driven automation
- SOAP and REST API triggers
Topic 6: Interaction Studio8%- Integration with other Marketing Cloud modules
- Personalization and decisioning capabilities
- Real-time interaction management
Topic 7: Journey Orchestration25%- Reporting and performance analysis
- Comparison between Datorama and Google Analytics
- Activities and decision splits
- Journey design and best practices
- Entry sources and audience evaluation

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

Which three statements are true for MC Behavioral Triggers?

A. Collect tracking code is necessary to use Behavioral Triggers
B. Behavioral Triggers require a catalog of assets
C. Behavioral Triggers can be triggered from interactions with both Content and Products
D. Behavioral Triggers are not editable
E. Behavioral Triggers are mandatory for Commerce Cloud integrations.


Question 2

Which social network(s) support lead capture in Ad Studio?

A. Linkedin 2%
B. Twitter
C. Instagram
D. Facebook
E. Google Adwords


Question 3

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. the inbox message is replaced only for users who do not exist:
B. inbox message Is replaced for users who read the first message.
C. the inbox message is replaced for all user.
D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.


Question 4

Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Use aggregate daily engagement metrics to optimize content for the next day
B. Analyze click results to find out which assets spark the most engagement among customers
C. Determines how many subscribers will engage with the message.
D. Send personalized content for each customer when they open email messages


Question 5

What happens when a paused journey is resumed?

A. Wait durations start over for each contact
B. All contacts who were in Wait steps immediately proceed to the next activity
C. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
D. Wait durations are extended by the length of time the journey was paused


Solutions:

Question 1
Answer: A,B,C
Question 2
Answer: D
Question 3
Answer: D
Question 4
Answer: B,D
Question 5
Answer: C

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