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| Section | Weight | Objectives |
|---|---|---|
| Content and Messaging | 15% | - Multi-channel messaging
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Data Management and Segmentation | 20% | - Data modeling
|
1. Can Email Preference Center demand for logging in
A) True
B) False
2. A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
A) Automation rule based on the form submission
B) Dynamic list based on the form submission
C) Completion action on the form submission
D) Segmentation rule based on the form submission
3. "If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
A) Make sure the CRM username field on user records are empty.
B) Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
C) Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
D) Delete and recreate the specific users after enabling user sync.
4. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A) Use a dynamic list to use as a recipient list on an email send.
B) Send using an automation rule
C) Send using the form's completion actions.
D) Send using a segmentation rule.
5. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
A) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
B) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List
C) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
D) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom fielD.: engagement:: engaged :: Action of:: Remove from list
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: D |
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