Salesforce Marketing Cloud Personalization Accredited Professional : AP-216

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

How are anonymous visitors tracked?

A. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
B. The browser assigns a 3rd party cookie
C. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
D. The customer must assign a unique alphanumeric identifier using a first-party cookie.

Question 2

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A. User behaviors
B. Operational information
C. Employee performance
D. Shadow catalog information
E. Statistical tracking of KPIs

Question 3

What are two types that real time interaction management helps marketers to personalize the customer

A. Data Storage
B. Data Aggregation
C. Next best Action
D. Orchestration

Question 4

When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?

A. Identity Namespace
B. Identity String
C. Unique
D. Not Unique

Question 5

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A. Recipes
B. Templates
C. Audiences
D. Campaigns

Solutions: